Our design elements help highlight the people, their voice, and our culture and values. User elements aren't afterthoughts that accentuate a particular element but are on equal pairing with the purpose.
Our words are clear and unambiguous. Be genuine and deliberate on how we relay our messaging. It should not feel manufactured and it shouldn't be restricted by the design. We use simple, understandable and accessible words to convey meaning.
Our style implementations display our diversity in a unified manner. The way we present our array of cultures and the many businesses we have should be able to stand independently but together forms a cohesive unit.
Our language is rooted in our expertise and history expressed humbly and that is balanced by visual elements that are vibrant and fun, encompassing confidence.
The Rocket symbol is sparingly used in specific use cases. Consult with the Market Development, Brand & Story ↗ team before using the symbol.
It is important to retain padding around the texts of the wordmark logo. This is to ensure that the logo stands on its own as an entity. The padding around the text is derived from the consistent spacing between the ROCKET letters:
Only use the prescribed color in the variants described above. Below are some examples on how not to use the wordmark pertaining to colors.
The default heading font widely used in different marketing materials. The implementation of the weight differs relative to the size of the font being used. Below is an example of this using the Heading HTML element hierarchy.
Default font to be used for long paragraphs and quotes (not limited to). This font is used to promote readability for long texts.
“Wake up, get your shirt on and let’s go”. The car was already warming up, engine chugging and steam filling up the front yard from the exhaust on a frosty morning. I remember the first day I ever worked. My dad would take me to the loading dock at IKEA at 6am on a Saturday so that I could help him wash the truck that he drove. It took me an hour and a half and I got $5.
"It is the kind of company where everyone has a voice, and regardless of your experience or how long you have been at the company, your opinion matters."
Open Sans is the backup font and technical font used when Heebo is not available and/or for technical/minor texts.
To highlight a text to emphasize a point we simply use the primary color Corona Yellow.