Customer Education & Atlassian Webinars

Customer Success with 
Knowledge Management

March 8th | 10am PDT

If training is support before customers need it, knowledge management is support in the moment customers need it. Francoise Tourniaire, Owner of FT Works and author of the book Collective Wisdom: Transforming Support with Knowledge, joins us to discuss the importance of knowledge management in helping customers succeed.

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Marketing Your Customer Education
the HubSpot Way

Recorded February 9th , 2016

Sarah Bedrick, the HubSpot Certifications Program Leader for Customer Training and Education, joins us to discuss strategies and tactics we can use to get the word out to our customers that we have training, how good it is, and in a way that inspires customers to sign up.

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SaaS Training Product and
Pricing Strateiges

Recorded January 26th, 2016

Are you running a training organization in a SaaS company? Are your business KPIs still based on traditional P&L models typical of Consulting Services organizations? While these metrics are still relevant, have you thought about a different strategy that focuses on what SaaS companies care about: adoption, renewals, and general product “stickiness”?

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Applying Human-Focused Design to Customer Education

Recorded December 1st , 2015

To learn more about gamification and how customer education leaders can use principles of gamification to design learner focused training, guest speaker Yu-Kai Chou will help us make sense of how we can apply principles of gamification to our customer education programs.

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How to Design Better
Customer Training

Recorded: November 17th, 2015

In this webinar, Bill Cushard from ServiceRocket sits down with Peter Bell from GitHub to discuss how training can be designed and delivered for customers who do not think they need training.

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Practical JIRA Administration

Recorded: October 20th, 2015

In anticipation of the book release and the upcoming Atlassian Summit Conference, we sat down with Author Matt Doar to discuss the new edition, why a new edition is needed, and to discuss some of the major changes, including contributing authors.

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How to Build a Certification Program for Your Software

Recorded: October 6th, 2015

We're excited to cover the topic of performance-based certification, what it is, why it is superior to traditional multiple choice certification exams, and how to do them right. Learn how to take your certification programs to the next level and ensure customers know your technology.

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Using SCRUM for Marketing

Recorded September 22nd, 2015

A practical approach to using Scrum (Agile) processes to manage marketing projects. Featuring Mark Gopez of Gliffy.

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Enterprise Software Training Can Increase Sales

Recorded September 1st, 2015

Today's leading enterprise software companies are offering training to potential buyers as a means for helping them learn as much as they can about the problem and possible solutions. Companies that are doing this and are being rewarded with faster sales cycles and higher product sales.

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Training to the Technology Adoption Lifecycle

Recorded August 11th, 2015

In this webinar, we demystify how to segment your enterprise customers into those who need training and those who do not; and help you determine what training is needed by which segments.

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A Deeper Dive with the Atlassian Product Suite

Recorded August 6th, 2015
A follow-up to her July webinar , Yesenia Cisneros, a senior technology consultant at ServiceRocket, will dig deeper into the transformative capabilities of the Atlassian product suite.

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Scaffolding Add-on for Atlassian Confluence

Recorded July 21st, 2015
Learn how to create structure inside Atlassian Confluence to capture form data and build the foundation of your wiki. During this hour-long webinar, Jesse Miller reviews features included in Scaffolding that allow you to create simple applications, capture and organize form data, and ultimately run reports on the data collected.

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Vital (and Unexpected) Roles and Organization Structures of Software Training Functions

Recorded July 14th, 2015
In this webinar, Danielle Tomlinson, Senior Director of Global Education at Hortonworks, will help us answer these questions and more. Danielle has led large education service teams at SAP and Redhat and built the education services team from scratch at Hortonworks, so who better than Danielle to help us sort out the answers to these questions.

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Reporting Add-on for Atlassian Confluence

Recorded June 23rd, 2015
Your wiki contains a wealth of information, including unstructured content, structured content, metadata and a stack of usage data. This Reporting Add-on contains macros which allow powerful and flexible reporting on this Confluence content and content from other external locations. The information covered in this Jam Session will help you to fully extract the value from your software and report information through Confluence. 

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How Training Helps People Buy Your Enterprise Software

Recorded June 16th, 2015
In this webinar, we will discuss why enterprise software companies should strategically "un-gate" some of their training and make it available to prospects. We will also discuss how to use training to educate the market, generate mindshare with potential customers, and move buyers along the sales cycle. You will come away knowing how to use training right away to educate prospects and generate qualified leads.

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Linking Data and Training with Customer Success

Recorded May 19th, 2015
In an age of big data and analytics, training professionals can no longer hide behind training survey data. In this webinar, we will explore various data points to collect and how those data points can be analyzed so training professionals can make more data-driven decisions about.

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Training at the Speed of Software

Recorded April 21st, 2015
The gap between software release cycles and training curriculum updates is a potential disaster for SaaS, cloud-based enterprise software companies who rely so heavily on renewal for their business model to work. In this webinar you will learn several techniques for developing training and keep it (mostly) current even though your software changes every week.

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Getting Started Building Training For Your Customers

Recorded March 31st, 2015
In this webinar, you will learn how to get started when you have nothing more than a smart member of your team showing your new customers how to use your product. 

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Applying Lifecycle Methodology with the Atlassian Suite

Recorded February 6th, 2015
A webinar catering to DevOps teams on how they can improve collaboration and teamwork during the software development lifecycle by using the complete Atlassian suite (Confluence, JIRA, Stash, Bamboo, Hipchat) to manage the software development lifecycle.

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Connecting Salesforce and JIRA

Recorded August 8th, 2014
In this one hour Jam Session, you will learn what our Connector for and JIRA can do and how it can be used to connect your and JIRA instances so you can improve how your organization works on customer projects.

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