Under the Dome Logo

How Can We Ensure a New Generation of Women in Tech?

By Rob Castaneda, CEO, ServiceRocket

Rocketeers rock, especially our women Rocketeers.

As engineers, customer success specialists, marketers, HR and finance specialists (the list goes on), they’ve contributed to our company’s growth for over two decades. Their perspective has given ServiceRocket a vibrant, humanist culture.  

As both CEO and father, gender equity is deeply important to me. I want my daughters, and young women everywhere, to have the opportunity to pursue their career in technology or any other field, free of gender bias and sexual harassment. They also deserve equal pay for their efforts.  

Unfortunately, because of Covid-19, that future is under threat. While the pandemic has been challenging for everyone, it’s been devastating for women. Millions have left the workforce to care for children, family and loved ones. In 2020 alone, Oxfam estimates that women lost 64 million jobs globally and an equivalent $800 billion in income. That’s staggering.

Beyond its immediate impact, the pandemic has the potential to damage future generations of women in the workplace. In their report, Women in the Workplace 2020, McKinsey estimates that the Covid-19 crisis could set women at work back by as much as half a decade.

We can’t allow this pandemic to turn back the clock on gender diversity and equity, especially in technology.

That brings me to the book She’s Building a Robot by Mick Liubinskas.

Mick is a great friend of ServiceRocket. A fellow Aussie who migrated to Silicon Valley, he’s successfully co-founded four technology startups and is the proud father of two young girls. Mick’s BHAG: inspire one million young girls to think about a future in technology.

When Mick approached me about his book, we immediately jumped in. The story makes an awesome gift for any teen who is interested in science, technology, engineering, math, coding or robotics; it will also peak the interest of young readers unfamiliar with those fields.

We’re offering you a free copy of Mick’s book. Just fill out the form below.

In return, I simply ask that you make a donation to any one (or more or all) of the incredible non-profit organizations listed below the form. They’re doing the important work of fostering the next generation of women in technology.

We all must do our part to ensure a more equitable future in technology for young women, one that welcomes diverse and overlooked talent. Be inspired by your daughters, nieces and granddaughters.

Book or no book, please consider supporting these great organizations:

Girls in Tech
Founded in 2007 by Adriana Gascoigne, Girls in Tech is a non-profit organization dedicated to eliminating the gender gap in tech. With more than 60,000 members in 50+ chapters around the world, Girls in Tech offers mentorship, boot camps and workshops, including the Girls in Tech conference.

TechGirlz’ mission is to inspire middle school girls to explore the possibilities of technology to empower their future careers by offering free, fun, interactive workshops led by industry professionals, leaders and students.

Girls Who Code
With chapters around the world, the Girls Who Code mission is to close the gender gap in technology and change the image of what a programmer looks like and does. Their coding clubs, summer immersion and college loop programs make coding fun and accessible.

Black Girls Code
The mission of Black Girls Code is to introduce girls from underrepresented communities to computer programming and technology. Their BHAG: enable one million girls by 2040 to lead, innovate and create in science, tech, engineering and math.

We need women in tech.

The XST Blog


Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
<-- Facebook Share Button Code --> <-- Facebook Share Button Code --> <-- Twitter Share Button Code --> <-- Twitter Share Button Code --> <-- Linkedin Share Button Code --> <-- Linkedin Share Button Code -->