Customer Education Strategy Workshop

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NEW ONLINE MASTER CLASS
Customer Education Strategy Workshop
Align your education program goals to your business goals, understand where your business is at today in meeting your customer's needs with this master class.
August 24 - 25
9 am to Noon PT (Noon to 3 ET)
Online
299 (With coupon "200OFF")
September 21 - 22
9 am to Noon PT (Noon to 3 ET)
Online
299 (With coupon "200OFF")
Class
Description

Customer Education is a strategic business function. It’s not just an activity you perform. If you’re delivering training or writing articles, those are activities, not a Customer Education strategy.

In this workshop, our goal is to help you:

• Align your education program goals to your business goals
• Understand where your business is at today in meeting your customer's needs
• Create a roadmap to scale your education program as your business grows

What will you Learn in this Workshop
Maturity
Model
Customer
Success
LifeCycle
Customer
Education
Design Process
Set
Goals
Assess the
Current State
Create a
Roadmap
See Details »
Learn with Elite Instructors
Dave Derington
Director of Customer Education at
ServiceRocket

Dave is currently the Director of Customer Education at ServiceRocket, working relentlessly to help Customers, Partners, and Team Members alike have passion for Outreach. Part Investigative Journalist, part Teacher, and part Computer Geek, Dave loves to make complex technology easy by learning things the hard way, organizing it, and sharing that knowledge to everyone who needs it in a fun and relatable way.

Dave’s career has spanned many industries.  He has been a Laboratory Chemist, a Professor, a Web Developer, a Project Manager, a Business Analyst, and more. Dave’s hobbies have led him to start his own company, play sax in a Blues Band, and even create an art installation at Laumeier Sculpture Park.

Master Class Agenda
Session 1: Wednesday - 9 am to Noon PT
In part 1 we will develop a background understanding of how Customer Education works over the lifecycle of an organization's growth. We will...
• Introductions / Kick-Off
• Workshop Activities:
    ⚬ The Customer Education Maturity Model
    ⚬ Identify Problems to Solve
    ⚬ The Customer Success Lifecycle
• Lecture:  How Customer Education delivers outcomes
Session 2: Thursday - 9 am to Noon PT
In Part 2 we will take what we've learned and build a Roadmap for program growth.
We will...
• Lecture: Customer Education Strategy Design
• Workshop Activity:
    ⚬ Goal Setting
    ⚬ Assess Current State
    ⚬ Create your Roadmap
At the end of the workshop you will have a 3-5 year roadmap to help guide you through your growth journey.
Signups are limited to 20 people (Please contact us for group registration). We look forward to seeing you in this session!
Customer Education Strategy Workshop
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