ServiceRocket’s Journey
Every company has a story. For ServiceRocket, it involved a chance meeting, a shared challenge with a new company called Atlassian, and a strategic move to Southeast Asia.
ServiceRocket was founded in 2001, in Sydney, Australia. After working in Silicon Valley at the age of 21, Rob Castaneda returned to Australia, providing training services. To bill these companies for his training services, he created a company: CustomWare. Along with training services around Enterprise Java and Integration technologies, CustomWare also provided project delivery and support.
A year later, another company was starting up in Sydney, providing support services around Enterprise Java: That company was Atlassian, whose offices were just a few blocks away from CustomWare’s. Atlassian had moved away from providing support services and began focusing on building the issue tracker, Jira.
A mutual contact in Silicon Valley introduced Rob to Atlassian founders Mike Cannon-Brookes and Scott Farquhar. “Hey, you guys are all in Sydney, don’t you know each other?”
When Rob needed to build a workflow change control system for key customer, Johnson & Johnson, he chose to use Jira as the base for this system. He suggested to Mike that this would be a great opportunity to resell Jira.
No Atlassian resell program existed then, so they worked together to create what would become the Atlassian resell program.
Building on the success of many projects, CustomWare needed to scale delivery and provide services throughout Asia Pacific and opened an office in Malaysia to help provide sales and support services.
As we celebrate our anniversary in Southeast Asia, let’s learn more about ServiceRocket’s offices in Southeast Asia and the key milestones in the region.
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