In the world of fine jewelry, perfection is a double-edged sword.

Roberto Mattei, an award-winning international jeweler from Rome, has spent years perfecting handmade techniques to create gorgeous pieces of jewelry. After moving to Australia and embracing 3D printing and CAD design, he has achieved a level of geometric perfection beyond the reach of artists of the past.
However, in a 2020 interview, Roberto states that while technology can achieve the mathematical "perfection" that traditional hand-making could rarely achieve, the human soul is still needed to inject the “heart” into the design. So, a human being is still needed to refine the design.

This shared belief—that technology should enhance, not replace, the human essence—sparked ServiceRocket Founder and CEO Rob Castaneda’s inspiring connection with Roberto.

During the recent ServiceRocket Atlassian Partner Executive Series event in Sydney, Rob and his son,  Charlie, visited Roberto and Myra Mattei at their studio to exchange stories about the parallels between the architecture of technical systems and the artistry of jewelry design.  

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The visit marked a moment of connection between two craftsmen: one a master of jewelry, the other of digital transformation.

For Rob, who is a Fellow of the University of Technology Sydney (UTS), the meeting was an extension of his belief that leaders should impact communities through service, and success is about lifting others up—through leadership, craft and service.

"Leadership is a journey and a craft, not just a task to complete," he said.

The visit concluded with a symbolic gesture of Roberto laser-engraving the ServiceRocket logo into a custom piece, a moment when high-tech precision met artisanal branding.

Where technology and art meets

Atlassian's System of Work is often credited with driving efficiency in the global tech sector. However, it can also benefit the art world by making them more agile and responsive to a fast-changing market.

By learning from, and eventually helping artisan masters like Roberto explore business automation and a more agile System of Work, ServiceRocket can help artists protect their legacy, scale their business, and ensure that the "heart" remains at the center of every piece.

ServiceRocket: A legacy of partnering with diverse businesses

ServiceRocket’s ability to support partnerships in diverse industries is built on a foundation of stability and cross-industry success:

• 20+ year partnership track record: Recognized as a reliable partner for growth, ServiceRocket brings over two decades of experience to every engagement.
• Digital transformation expertise: From helping global leaders migrate to unified systems to helping local artisans, the company specializes in "future-proofing" through digital change.
• Global community of experts: With 250+ "Rocketeers" and over 50 Atlassian Certified experts globally, the company provides a deep pool of knowledge to solve complex problems.
• Proven impact: ServiceRocket has supported over 4,000 active customers, helping them recognize value faster through expert implementation and advisory services.

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