How Family Jewelry CEO Roberto Mattei Leverages Atlassian To Master His Craft

Learn how a family jeweler could leverage the Atlassian System of Work to blend art and technology. Plus, hear how ServiceRocket CEO and Founder Rob Castaneda leans into the “Craft” side of crafting technology.

Rob Castaneda Leadership; ServiceRocket Community Values; Roberto Mattei Jewelry Sydney BusinessRob Castaneda Leadership; ServiceRocket Community Values; Roberto Mattei Jewelry Sydney BusinessServiceRocket Favicon

How Family Jewelry CEO Roberto Mattei Leverages Atlassian To Master His Craft

Learn how a family jeweler could leverage the Atlassian System of Work to blend art and technology. Plus, hear how ServiceRocket CEO and Founder Rob Castaneda leans into the “Craft” side of crafting technology.

Rob Castaneda Leadership; ServiceRocket Community Values; Roberto Mattei Jewelry Sydney Business

How Family Jewelry CEO Roberto Mattei Leverages Atlassian To Master His Craft

Learn how a family jeweler could leverage the Atlassian System of Work to blend art and technology. Plus, hear how ServiceRocket CEO and Founder Rob Castaneda leans into the “Craft” side of crafting technology.

Rob and Charlie Castaneda with Roberto and Myra Mattei: exploring the parallels between software architecture and fine jewelry design.

In the world of fine jewelry, technical perfection is a double-edged sword.

When it comes to fine jewelry, every piece created by Roberto Mattei follows a core philosophy: technical skill is incomplete without heart. This award-winning international jeweler from Rome has spent years perfecting handmade techniques to create gorgeous pieces of jewelry. After moving to Australia and embracing 3D printing and CAD design, he has achieved a level of geometric perfection beyond the reach of artists of the past.

However, in a 2020 interview, Roberto states that while technology can attain the mathematical "perfection" that traditional hand-making could rarely match, the human soul is essential to inject "heart" into the design. So the human touch remains vital for refining the work.

This belief aligns well with the ideas behind Atlassian IT Service Management (ITSM), an important part of Atlassian's Systems of Work. ITSM focuses on the "Art and Science" of teamwork, balancing the "science" of reliable processes with the "art" of human collaboration and creativity. Just like Roberto Mattei puts his heart into creating his customers' favorite jewelry, ITSM highlights how blending structure with human touch can lead to great results.

A symbolic gesture

A Special Connection Between Craftsmen

This shared belief—that technology should enhance, not replace, the human essence—sparked ServiceRocket Founder and CEO Rob Castaneda’s inspiring connection with Roberto.

During the recent ServiceRocket Atlassian Partner Executive Series event in Sydney, Rob and his son, Charlie, visited Roberto and Myra Mattei at their studio to exchange stories about the parallels between the architecture of technical systems and the artistry of jewelry design. The visit marked a moment of connection between two craftsmen: one a master of jewelry, the other of digital transformation.

For Rob, who is a Fellow of the University of Technology Sydney (UTS), the meeting was an extension of his belief that leaders should impact communities through service, and success is about lifting others up—through leadership, craft and service.

"Leadership is a journey and a craft, not just a task to complete," he said.

The visit concluded with a symbolic gesture of Roberto laser-engraving the ServiceRocket logo into a custom piece, a moment when high-tech precision met artisanal branding.

Where technology and art meets

Atlassian's System of Work is often credited with driving efficiency in the global tech sector. Yet, through ITSM, these same principles can empower the art world, allowing studios to remain agile and responsive in a fast-changing market.

By learning from, and eventually helping artisan masters like Roberto explore business automation and a more agile System of Work, ServiceRocket can help artists protect their legacy, scale their business, and ensure that the "heart" remains at the center of every piece.

ServiceRocket: A legacy of partnering with diverse businesses

ServiceRocket’s ability to support partnerships in diverse industries is built on a foundation of stability and cross-industry success:

  • 20+ year partnership track record: Recognized as a reliable partner for growth, ServiceRocket brings over two decades of experience to every engagement.
  • Digital transformation expertise: From helping global leaders migrate to unified systems to helping local artisans, the company specializes in "future-proofing" through digital change.
  • Global community of experts: With 250+ "Rocketeers" and over 50 Atlassian Certified experts globally, the company provides a deep pool of knowledge to solve complex problems.
  • Proven impact: ServiceRocket has supported over 4,000 active customers, helping them recognize value faster through expert implementation and advisory services.

Schedule a conversation

Learn how ServiceRocket adapts to your industry, your craft, your way of working.

Connect with our experts today and gain valuable insights tailored to your needs.

Just as Roberto Mattei balances the heart of his craft with the science of production, your team can achieve the perfect blend of reliable structure and human creativity. Partner with ServiceRocket to implement Atlassian ITSM solutions that automate operations and scale output without losing your company's "heart."

Schedule a consultation
Schedule a consultation
Contact us

Ready to achieve similar enterprise efficiency and eliminate tool sprawl?

Learn how ServiceRocket adapts to your industry, your craft, your way of working.

Connect with our experts today and gain 
valuable insights tailored to your needs.

Just as Roberto Mattei balances the heart of his craft with the science of production, your team can achieve the perfect blend of reliable structure and human creativity. Partner with ServiceRocket to implement Atlassian ITSM solutions that automate operations and scale output without losing your company's "heart."

Schedule a consultation
Schedule a consultation
Schedule a consultation