Explore Rob Castaneda’s philosophy on blending technology with craft. See how ServiceRocket applies the Atlassian System of Work to drive artisan growth.
Learn how a family jeweler could leverage the Atlassian System of Work to blend art and technology. Plus, hear how ServiceRocket CEO and Founder Rob Castaneda leans into the “Craft” side of crafting technology.


Jessie Turpin traded 5 years at Atlassian for the flexibility of the Crew Member Program. Discover how she overcame the "freelancer's dilemma" regarding tool access and read her advice for experts seeking short-term technical project delivery roles.
For Support Engineering expert Jessie Turpin, joining the ServiceRocket Crew Member Program unlocked a whole new world of possibilities, gaining flexibility and impact to grow her freelancing practice. In this post, Jessie shares her exciting journey and advice for others curious to join the Crew.
SYDNEY, AUSTRALIA – 28 October 2025 – The University of Technology Sydney (UTS) has named Rob Castaneda, Founder and CEO of global technology services company ServiceRocket, as a Fellow of the University in recognition of his exceptional contributions and long-standing support.
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