With help from ServiceRocket, a global sports technology leader streamlined its processes, reduced risk and built a leaner, more cost-effective cloud platform for scalable growth.

This global sports technology leader enables regulated sports betting experiences for operators worldwide through its leading B2B (Business-to-Business) technology. After acquiring another company, the sports tech leader needed to unify two separate technology environments without disrupting business or compromising on compliance.

Challenge

Like many growing organizations, the sports technology leader's digital landscape, which included critical third-party apps, had become more complex. Years of organic growth and a major acquisition left the sports technology leader managing duplicate systems, fragmented teams and rising costs. Key concerns included:

• Escalating costs: Duplicate licenses across two separate environments meant the sports technology leader was paying more than necessary, driving the need for Atlassian license optimization.
• Operational inefficiency: Teams were working across disconnected systems, slowing down collaboration and decision-making.
• Compliance exposure: As a regulated business operating across the EU (European Union), the sports technology leader needed airtight data residency controls.
• Growth at risk: Without a streamlined foundation, scaling the business would only compound these problems.

The sports tech company saw an opportunity to modernize its operations. They partnered with ServiceRocket to implement the migration to help them meet strict regulatory requirements and deliver on tight timelines tied to major sporting events.

Solution

ServiceRocket implemented a structured, phased engagement:

1. Assess: Before moving anything, ServiceRocket conducted a thorough assessment of the sports technology leader's environment, reviewing workflows, custom fields, projects, third-party app readiness and compliance needs. ServiceRocket identified what was critical, what was redundant and where the real risks lay. This Atlassian right-sizing exercise ensured the sports technology leader was not simply migrating existing issues to a new platform.
2. Reduce before migration: By rationalizing what needed to be migrated, ServiceRocket removed unused or low-value configurations and reduced the Jira issue footprint before migration. Fewer moving parts meant lower risk, faster timelines and reduced costs from day one.
3. Validate rigorously: Multiple rounds of testing and validation ensured nothing critical was lost and everything worked as expected, giving stakeholders confidence before the final go-live.
4. Consolidate for the future: Both the legacy and acquired environments were brought under a single, unified platform for the sports technology leader, enabling centralized Atlassian administration and consolidated licensing.

Results

The transformation delivered the following results for the sports tech leader, while also completing the entire production migration one day ahead of schedule:

• 98% reduction in data footprint: A leaner environment that is cheaper to run, easier for the sports technology leader to manage and faster to scale and evolve.
• Consolidated operations: Two separate environments for the sports technology leader were unified into a single platform, eliminating duplicate costs and simplifying administration.
• Stronger compliance: Enhanced data residency controls and centralized security for the sports technology leader, including the successful adoption of Atlassian Guard Implementation.
• No business disruption: The migration was completed within the planned window with zero business disruption.
• A foundation for growth: With a clean, well-governed platform in place, the sports tech company can now scale confidently, adopt new capabilities faster and onboard future acquisitions using a proven playbook.

The sports technology leader now benefits from easier administration, stronger compliance and a repeatable playbook for future changes.

All ServiceRocket migration deliveries feature strong project documentation, comprehensive runbooks and on-time migration execution within a planned downtime window. This contributed to strong satisfaction from the sport’s tech leader’s project sponsor, who also highlighted:

“ServiceRocket was a perfect partner. They have offices in London and in Manila, geographically close to our team, which meant faster coordination on the ground and near around-the-clock coverage across time zones.”

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