ServiceRocket Deepens Appfire Relationship with Sale of App Portfolio

The acquisition of a portion of ServiceRocket’s app portfolio supports our focus on Atlassian ITSM, Cloud and Agile at Scale.

ServiceRocket Deepens Appfire Relationship with Sale of App Portfolio

The acquisition of a portion of ServiceRocket’s app portfolio supports our focus on Atlassian ITSM, Cloud and Agile at Scale.

Palo Alto, CA, USA – January 11, 2023: ServiceRocket, a global leader in tech-enabled solutions specialized on the Atlassian platform, today announced that Appfire, an enterprise collaboration software company that enables teams to plan and deliver their best work, has acquired a large portion of ServiceRocket’s Atlassian app portfolio as part of an enhanced partnership that leverages ServiceRocket’s solution services expertise.

As an Atlassian Enterprise Platinum Solution Partner, ServiceRocket’s worldwide delivery capabilities align with Appfire’s growing portfolio of applications to enhance the value companies receive from their technology investments. The two companies have a long and vital history of supporting each other at the executive level.  

“When I met ServiceRocket founder and CEO Rob Castaneda 15+ years ago, we were competitors who shared similar values for our companies - and we knew we were part of something big,” said Randall Ward, co-founder and CEO of Appfire. “It was the very early days of the Atlassian ecosystem, and we took the time to help nurture that community while supporting one another as we built our own brands. That long-term collaboration and alliance has been a driving force in helping both companies grow and scale.”

“We’ve had the pleasure of working side by side with Appfire from the earliest days,” says CEO Rob Castaneda. “Today’s announcement demonstrates the vitality of our relationship and the positive impact that our products and services have on our customers’ growth. It also affirms the strength of the Atlassian ecosystem and our role in it.”

As one of Atlassian’s earliest partners and an early app creator, “ServiceRocket helped establish the Atlassian ecosystem,” continues Castaneda. “We developed some of the platform's initial apps and commercialized add-ons to Jira and Confluence that enhance and expand the capabilities of these tools to help customers improve collaboration and productivity."

ServiceRocket will continue its long-standing relationship with Appfire as a leading channel partner for both the newly acquired products and the rest of the Appfire portfolio. This acquisition supports ServiceRocket’s strategic focus as an Atlassian Specialized Partner in ITSM and Cloud for Atlassian customers.

“We’re excited to acknowledge partners solving more complex customer challenges while advancing Atlassian’s mission,” says Cameron Deatsch, Chief Revenue Officer at Atlassian.

“ServiceRocket’s focus on Atlassian Cloud migration, Agile at Scale and ITSM solutions will drive more customer value while reducing complexity.”

-- Cameron Deatsch
     CRO, Atlassian

“Innovation, in service to our partners and customers, is written in our DNA,” notes Peter Marquez, CCO, ServiceRocket. “Our unique educational offerings for Atlassian products will now be extended to support Appfire applications, such as Jira Misc Workflow Extensions (JMWE). We’re excited to leverage Appfire products as we extend the value companies get from the Atlassian platform, especially with Jira Service Management for DevOps, IT and Marketing.”

“Whether it’s Cloud migrations, digital transformations or customer-focus solutions, we have their back,” adds Castaneda. “Our relationship with Appfire supports this mission and builds on our shared momentum.”

About ServiceRocket
As the leading provider of tech-enabled services with specialization on the Atlassian platform, our mission is to be the single most reliable partner in the acceleration of growth for our customers, partners and Rocketeers.

Since 2003, our Atlassian expertise has enabled thousands of enterprises to reduce complexity and empower users. From software adoption to platform expansion, our Tech and Platform services allow them to better focus on their business. You have a partner in ServiceRocket. We’ve got your back.

Founded in 2001 and based in Palo Alto, California, ServiceRocket delivers agile at scale solutions and is an Atlassian ITSM Specialized and Cloud Specialized Partner. With global reach across EMEA, APAC and the Americas, skilled Rocketeers implement DevOps, SAFe™, ITIL, customer support and education solutions for our partners and customers worldwide. Visit for more information.

About Appfire
Appfire is the leading enterprise collaboration software provider that makes work flow any way teams want to work, from planning to product ideation, to product development, project delivery, and beyond. Appfire gives teams the best solutions to enhance, augment, connect, and extend platforms like Atlassian, Salesforce, and Microsoft, enabling teams to thrive and do their best work together. Many of Appfire’s popular software products are sold on the Atlassian Marketplace, where Appfire has the most widely adopted portfolio of Atlassian apps with 200,000+ active installations across tens of thousands of customers worldwide. Appfire’s popular solutions help teams with Workflow & Automation, Product Portfolio Management, IT Service Management, Document Management, Business Intelligence and Reporting, Administrative Tools, Agile Tools, Developer Tools, Time Tracking, Publishing, and Visual Collaboration. Learn more at

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